Cost of a holiday at Hollybush Hotels holiday villages

I haven't been to the Hollybush holiday village at Weston super Mare (Sand Bay) but it looks on the web very similar to Hollybush Lyme Bay, although I have heard several tourists say that they prefer Lyme Bay. Here from the Hollybush internet site today are prices charged for both sites:

4 nights full board - Christmas
Sand Bay £335
Lyme Bay (reduction from £335 shown as original price) - now£269
difference: Lyme Bay £66 less

2 nights New Year half board
Sand Bay £209
Lyme Bay (reduction from £209 shown as original price)- now £169
difference Lyme Bay £40 less

So, they seem to start off at the same prices which would indicate that they are similar, but Lyme Bay gets reductions which do not apply to Sand Bay.

And, as for the grey pound being a falling market, the site (i.e. all its hotels and holiday villages) says this on its internet front page:

"Hollybush has developed an excellent reputation in recent years for offering-high quality, value-for-money short breaks, specifically tailored to suit the over 40s market. Great emphasis is placed on facilities and amenities to ensure they are attractive to guests who no longer wish their holiday experience to be dominated by children."

Compare this with Mr Harrison's letter to Terry Dinham:
"Lyme Bay Holiday Village continues to rely very heavily on an ageing and declining market. The majority of the guests are the over-55 age group and the retired with very limited budgets. It is the latter groups of customers in particular that has come under intense financial pressure due in part to pensions not pace with inflation and discretionary spending reducing as a consequence".

Now, if the last paragraph is correct, then the Hollybush Sand Bay site should also be threatened with closure. HOWEVER, there is another interpretation of this: let's say that pensioners ARE feeling the squeeze. Then those pensioners currently going abroad or taking Med cruises will be equally feeling the pinch and will need to downshift their holidays to suit their new circumstances. Where better then than the holiday villages that are now too expensive for the poor pensioners but now within the reach of better-off pensioners also feeling the pinch.

And Hollybush seems to be the only company that thinks there is a reduction in the "grey pound" market. For example, the BBC News website says: "In 2000 there were about 132 million over-50s in western Europe. By 2025 there are expected to be 177 million. In the UK, there were almost 20 million over-50s in 2000. By 2025 there are expected to be nearly 27 million."

Are all these pensioners going to be so well off they won't want cheaper holidays?